Why Every Founder Needs to Start Making Content (First Test Playbook)
Founders need a brand if they're going to sell.
TOOLS WE USED: Vid IQ, SocialInsider, viewstats, native tiktok studio, OBS, Chat GPT, kling AI, others
We recently ran am internal 30-day experiment creating short form content across multiple fresh accounts with a modest budget and the results were quite good.
Here’s the outcome:
Jonah Blake YouTube: 14.4K views
Jonah Gaming YouTube: 14.6K views
Jonah News TikTok: 82K views
Jonah News Reels: 14.2K views
Jonah Gaming Reels: 307.5K views
Total: 432,347 views in 30 days.
That was with ~$3,000 in spend (you could do this with just $1,000).
The Playbook
We didn’t start with business content. We started with high search value and reactive stories.
Here’s how:
We used AI powered news aggregators to spot repeat stories.
Crosscheck trending posts on X (Twitter).
Analyze high performing TikToks in Studio.
Make It Yours:
Record 3 news based stories daily with a reactive twist.
Use OBS or your iPhone. High end gear is optional.
we prefer polished visuals since our brand is educate, but low edit is winning.
Build a Lean Team:
One solid editor (20 yr old something or versatile) is enough.
Skip AI tools at first because you need to train them on your content after you have volume.
Optional: thumbnail designer for brand consistency.
Strategic Tagging:
Don’t just tag the obvious. Go broad.
Example: A Porsche video can also be tagged "lifestyle" or "rich."
The Real Insight:
If you’re doing deals as a brand, you need your own content too.
Here’s why:
Founders are the new media. Think like a channel, not a spokesperson.
People buy from people. AI is going to amplify competition in distribution, but authenticity still wins.
If you sell cookware, be a cooking channel. If you sell fitness tech, become fitness content. Be the media company that earns trust, not just the logo behind the product.
A $3 to 6K/month budget is reasonable for a small, angel funded startup. This isn’t optional anymore it’s your moat because AI commodifies everything.
Let me know if you want the exact toolkit or content planner I used to make this scalable.
Talk soon,
Jonah