The Roblox Developer Conference in 2023 was a 2-hour presentation. This conference is very important if you build on the platform or you buy shares on the market.
We boiled the 2-hour presentation into 41 key takeaways.
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Now, let’s highlight the takeaways:
There are 65.5 million Roblox DAU in 2023
The fastest growing demographic on Roblox is 17-24
Users spent 2.3 hours average daily engagement per DAU q2 2023 “one of the highest engagements from any social platform”- Roblox Founder and CEO
2022 had 15 million experiences visited aka games or worlds
AI-supported characters when you visit a world or game are coming soon
The founder of Roblox believes shows like The Hunger Games will be experienced on something like a Roblox interactive movie. 2-3 day events before a piece of entertainment releases.
America/Canada has 14.2M DAU
NA older age DAU growing with 33% YoY. International older age growing faster
On international platforms, Roblox has been growing translation tooling for discovery
Japan's growth on Roblox is 107% and hours engaged are up 106%. Robux spent up 144%
Brazil has 5.4M DAU up 38%. India only has 700k plus DAU, but growing 40% YoY
Average bookings of the top 10 creators/devs are $27,000,000 per year or 1.5x since 2020
Average bookings of the top 100 creators/devs are $950,000 or 2.2x since 2020
Average bookings of the top 1000 creators/devs are making $60,000 per year or 4.2x since 2020
20,000 creators are making more than $750 dollars a year
Top focuses for Roblox beyond 2023 are AI/ML, creator marketplace, limiteds, immersive ads, subscriptions, and easier creator tools
There were 2 billion marketplace transactions in the last year. 766 million 3D UGC items were transacted in the last year
2.5 million limiteds (scarce digital assets) sold. 80 percent of resale transactions are higher than the original price.
In 2024, the UGC build system on Roblox will open up to everyone.
In 2024, Roblox avatars will have enhanced tracking and movement
Roblox avatar video calling will roll out in 2024.
The top Roblox games with engagement are…”Pet Trading Card”, “Zoo World Tycoon”, “Tower Merge Simulator”, “Resistance Tycoon”, “Cart Ride Around Nothing”, “Steep Steps” in 2022
Some of the best-selling limited items are hair accessories
27 percent of creator earnings are from immersive ads and the worlds using them supposedly did not see a drop in engagement
New subscription tools in 2024 will let you sell subs within an experience
60 percent of creators/devs in Roblox are using assets and tools made by the creator marketplace
In 2024, 100 percent of net proceeds for asset pack sales go to the original creator/dev
Roblox has invested in server and bandwidth growth to improve engine performance.
90 percent bandwidth growth over 2 years and 275 percent server growth
There will be a new dating service in Roblox and you need a verified ID to use it
Integrated meeting tools similar to Zoom coming in 2024
There will be a universal civility metric coming to Roblox which is similar to a social score
Roblox's founder sees a path to integrating IP into physical items, such as fashion
In 5 years, the founder believes a Roblox creator will be valued at a billion dollars
There are 2.3 million avatar item creators
Last year, there were 200 brand activations
Roblox saw 275 million YouTube views from Roblox content creators
There were 2.3 B visits to branded experiences last year
DAU with brand experience hit 2 million last year
The average time spent in a brand experience in 2023 is 11.7 minutes
Immersive ads: Some advertisers saw 20 percent of users redeeming digital items after they used an ad portal between experiences